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London UK
E: [email protected]
P: (+44) 0777 2616 381

Research User Interface
Experience Design
Research User Interface
Experience Design
Research User Interface
Experience Design
Research User Interface
Experience Design
Research User Interface
Experience Design

Samuel Johnson

Senior UX Designer:
Crafting User-Centred

BT Digital Marketing Hub

The Digital Marketing Hub from BT is an all-in-one platform designed to help small business transform their digital marketing. Creating, publishing, measuring, and optimising…

Nuffield Foundation

Nuffield foundation are an independent charitable trust with a mission to advance educational opportunity and social wellbeing. They help to fund research that informs…

Forevermark

Forevermark diamonds are hand-selected for their beauty and rarity; each is genuine, untreated and natural. Less than one percent of the world’s diamonds are…

Inland Waterways Association

The Inland Waterways Association is a membership charity that works to protect and restore the country’s 6,500 miles of canals and rivers. 

Thames Valley Air Ambulance

TVAA are a charity providing emergency medical services by air and land to patients within the counties of Berkshire, Buckinghamshire and Oxfordshire. 

Who I am

10+ years of experience

I am a seasoned UX designer with a passion for transforming complex challenges into seamless, intuitive solutions. With over a decade of experience spanning diverse industries—enterprise, e-commerce, marketing, and finance — I specialise in embedding user-centred design principles at the heart of organisations. From conducting in-depth user research to developing scalable design systems, my work combines creativity and strategy to deliver measurable business outcomes. I thrive in collaborative environments, leveraging methodologies like Lean UX and Design Thinking to align stakeholder visions, enhance user engagement, and optimise performance.

Whether leading UX initiatives for global enterprises or consulting on high-impact projects, I bring a versatile skill set and a results-driven mindset to every endeavour. My expertise in interaction design, usability testing, and product strategy is complemented by a commitment to mentoring teams and fostering a culture of design excellence. By bridging user needs and business goals, I strive to deliver digital experiences that not only meet but exceed expectations.

What I do

Designing Solutions that Drive Impact.

As a Senior UX Designer, I bring a diverse skill set that spans every stage of the design process, ensuring seamless, user-centered solutions across industries. My four core capabilities are:

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    P: (+44) 07772616381

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