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London UK
E: [email protected]
P: (+44) 0777 2616 381

User Interface
Experience
User Interface
Experience
User Interface
Experience
User Interface
Experience

Samuel Johnson

Freelance UX
UI & Digital

BT Digital Marketing Hub

The Digital Marketing Hub from BT is an all-in-one platform designed to help small business transform their digital marketing. Creating, publishing, measuring, and optimising…

Nuffield Foundation

Nuffield foundation are an independent charitable trust with a mission to advance educational opportunity and social wellbeing. They help to fund research that informs…

Forevermark

Forevermark diamonds are hand-selected for their beauty and rarity; each is genuine, untreated and natural. Less than one percent of the world’s diamonds are…

Inland Waterways Association

The Inland Waterways Association is a membership charity that works to protect and restore the country’s 6,500 miles of canals and rivers. 

Thames Valley Air Ambulance

TVAA are a charity providing emergency medical services by air and land to patients within the counties of Berkshire, Buckinghamshire and Oxfordshire. 

Who I am

Researcher of humans. Planner of experiences. Designer of interactions.

I am a freelance UX, UI and digital designer with a focus on digital products. I have a desire to work with clients that want to make a positive impact on society. Outside of my career, I enjoy spending my time throwing pottery, cycling, playing football and spending time in the great outdoors.

What I do

How I help craft experience and deliver efficient digital products.

In my role I have to wear four different hats to deliver human-centred solutions and services. Here is a breakdown of my role and how I put on projects:

How I work

User centred design processes, tasks and outcomes.

My end to end process helps to promote a collaborative working environment. Here is a break down of some notable tasks, activities and outcomes within my processes:

Discover

With a joint vision of the brief, I then move to an exploration phase where we can start to understand the context of us in further detail – the audience, the history between the two, and any innovation opportunity. I will also look at the market environment, both close and tenuous.

  • Stakeholder Requirements Gathering
  • Competitor Analysis
  • Empathy Mapping
  • Sketching & Concepting

  • Contextual Interview (As-Is Observation)
  • Data Analysis
  • User Feedback
  • Heuristic Review

Define

With a body of essential data I now digest, access and translate the research into actions and requirements to inform the project going forward.

  • Requirements Document
  • User groups
  • User stories
  • Personas

  • Information Architecture
  • Experience Map
  • Project Brief
  • User Flows

Design

Design (aka the fun part) is a highly collaborative phase of any project.

  • Wireframing
  • High Fidelity Design
  • Stake Holder Approval

  • Prototype
  • User Test

Deliver

The delivery phase isn’t just a task of specing design for build – It’s also a time to ensure material and documentation is produced to aid with maintaining and working with the solution.

  • Design Handover
  • Error Tolerance
  • Content Strategy

  • Documentation Production
  • Measuring & Tracking

Develop

Optimising ‘as-is’ solutions is an essential stage of every products lifecycle. The agile development pocks is a very effect way to deliver user centered thinking to achieve project KPIs.

  • Heuristic Evaluation
  • Capturing Hypothesis
  • Reimagined Design

  • A/B Testing
  • Analytical Analysis
  • User Testing

What I've done

Over 7 Years experience.

Here are a few of my past experiences.

Agency experience

Startup experience

In house experience

Charity sector

Institutional sector

B2C Websites & Mobile Apps

B2B Interfaces

User/Customer Strategy

E-commerce

Direct Mailing Design

Agile process

Waterfall process

Enquire

Get in touch and start a conversation.

    Contact

    My details.

    P: (+44) 07772616381

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