Optimisation Strategy UI Design UX Design UX Research November 2, 2019

Forevermark

Forevermark diamonds are hand-selected for their beauty and rarity; each is genuine, untreated and natural. Less than one percent of the world’s diamonds are eligible to become Forevermark. Each Forevermark diamond is also responsibly sourced, originating at a carefully selected mine that benefits the people, community and country where it is located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

Task

Forevermark had requested to see new innovative solutions through their digital channels. We started with a series of user driven discovery sessions and journey mapping. Our studies encouraged us to integrate a visual search and style suggestion tool into the website.

Involvement

Discover, Define, Design, Develop
Key subtasks

Journey mapping, personas
Key features

Visual search tool
Project duration

4 Weeks

If you have an interactive project that you think I could apply my craft to then please get in touch to start a conversation.

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