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Optimisation Strategy UX Design UX Research November 5, 2021

BT Digital Marketing Hub

The Digital Marketing Hub from BT is an all-in-one platform designed to help small business transform their digital marketing. Creating, publishing, measuring, and optimising paid multi-channel campaigns across Facebook, Instagram and Google. All from one place.

Task

This project is a multi year agile delivery of a ground-up digital product. It aims to make digital marketing more accessible to small businesses that may have less experience and/or rescource. Our task is to build an MVP solution and optimise the live in-life platform using lean agile methodology.

  • Involvement

    Discover, Define, Design, Deliver, Develop

  • Key subtasks

    Agile Product Design

  • Key features

    Artificial Intelligence

  • Project duration

    1+ years

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